Astra 21 Day Breakfast Challenge
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Eating well starts with breakfast, which perhaps is the most important meal of the day. A tasty and nutritious breakfast provides us with energy, vitamins and minerals and is a great way to start the day. So Astra is challenging you to provide your kids with a balanced breakfast for 21 days while standing a chance to win 50 tabs for their online education.

Download the Breakfast Challenge

Do your little ones consume a balanced and healthy breakfast filled with daily essentials such as Vitamins, carbohydrates, proteins and fats?

Did you know?

  • 38% of children in Sri Lanka skips their breakfast (1)
  • 13.3% of Sri Lankan kids are deficient in vitamin D(2), while 44% of South Asian kids are proved to be deficient in their requirements of vitamin A (3)
  • 1/4th of your child’s daily strength requirements should come from breakfast (4)
  • Children need up to 30% of their calorie intake from fat and fat quality is key (5)

With 20g of Astra, you can obtain 33% of the daily vitamin A requirements (as retinol) and 33% of vitamin D (as Ergocalciferol).

Why Vitamin A and Vitamin D?

Vitamin A helps to maintain a normal skin, normal vision and contributes to the normal function of the immune system.

Vitamin D helps normal calcium absorption, normal function of the immune system and the maintenance of normal bones and muscle function.

Importance of a balanced breakfast for your little ones

Children who eat breakfast are more able to concentrate, pay attention and are more alert at school. (6)

Children who regularly eat breakfast also tend to have a lower body mass index than those who don’t, and have a reduced risk of becoming overweight or obese. (7)

A nutritious breakfast- the start to an energetic day!

Tell us about your kid’s healthy breakfast intake for the next 21 days and stand a chance to win valuable scholarships! (Download and take on the challenge today!)

*Conditions applied

For more information visit “Astra SriLanka” facebook page

Read more about Breakfast

References

  1. Ministry of Health Nutrition and Indigenous Medicine Sri Lanka. Nutritional Status, Dietary Practices and Pattern of Physical Activity among School Children Aged 6-12 Years.; 2016.
  2. Jayatissa et al. Vitamin D deficiency among children aged 10-18y in Sri Lanka. Ceylon Medial Journal. 2019. https://pubmed.ncbi.nlm.nih.gov/32121673/
  3. Stevens et al. Trends ands mortality effects of vitamin A deficiency in children in 138 low-income and middle-income countries between 1991 and 2013: a pooled analysis of population-based surveys. Lancet Global Health. 2015. https://www.thelancet.com/action/showPdf?pii=S2214-109X%2815%2900039-X
  4. Nyaradi A, Li J, Hickling S, Foster J, et al. The role of nutrition in children’s neurocognitive development, from pregnancy through childhood. Front Hum Neurosci. 2013;7:97.
  5. WHO/FAO. Fats and fatty acids in human nutrition Report of an expert consultation. FAO, Rome, 2010.
  6. Adolphus K, Lawton CL, Dye L. The effects of breakfast on behavior and academic performance in children and adolescents. Front Hum Neurosci. 2013;7(August):425.
  7. De la Hunty A et al (2013). Does Regular Breakfast Cereal Consumption Help Children and Adolescents Stay Slimmer? A systematic Review and Meta-Analysis. Obesity Facts 6: 70-85